Executives should only welcome technologies that are IT friendly, intent-driven and provide enterprises with the capabilities to address their burningplatform issues.
After his famous "burning platform" memo, he opted to abandon the Symbian operating system, and choose Windows Phone rather than Android as the lifeboat to take Nokia to calmer waters.
It must deliver the vision he set out in the now infamous "burning platform" memo in February 2011, when he abandoned Nokia's in-house operating systems in favour of Microsoft's Windows Phone.
Stephen Elop has been struggling to convince the market that his campaign to get Nokia off its "burning platform" and into a profitable future making Windows Phone 7 handsets is on course.
Last year Nokia's Stephen Elop flung his company off what he described as a burningplatform, putting the Finnish giant's Symbian operating system out to grass to get into bed with Microsoft's Windows Phone.
The idea of the car as an apps platform is still burning bright but confidence in the ability of car companies to generate secondary revenues through apps has declined dramatically.
And then you subtract from that the burning that has been done with the platform and the oil on the surface with the controlled burn, for example -- the application of dispersants, skimming operations and in situ.