On the other hand, if consumers are smart and are buying what the brand is rather than what the brand image is, that. Will make the brand less important.
另一方面，如果消费者聪明理智，确实只购买货真价实的品牌产品，而不是追逐徒有虚名的品牌形象，品牌就不会那末重要。
You pay less for the store brand.
商店品牌的东西要便宜些。
You pay less for the supermarket's own brand.
超市自己品牌的东西要便宜些。
To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.
为了吸引这些消费者回来，几家名牌谷物生产商计划将他们的谷物与商店品牌之间的价格差距缩小到五年前的水平。
North of the border, where price controls reign, those same brand-name drugs cost 50% to 80% less.
在边境以北，价格控制盛行，同样的名牌药品价格要低50%到80%。
Less than a month after General Motors extended its contract to sell its Hummer brand to China's Tengzhong automaker, the General has announced that it will not complete the deal.
就在一个多月前，通用就旗下的悍马品牌和中国公司腾中进行收购谈判，而现在，通用宣布腾中收购悍马失败。
Now it is James’s turn to grow, to spend less time on his brand and more in the gym.
现在，该詹姆斯从失败中成长了：他应该花更多的时间去提高球技而不是去到处宣传他的自有品牌。
The damage to the MBA brand by recent events may make graduates a less attractive proposition for employers, at least in the short term.
近期事件对MBA品牌的损害可能会降低MBA毕业生对雇主的吸引力——至少在短期内会如此。
How Zucchetti performs in the future depends less on being in the cluster than designing smart products and defending its brand.
Zucchetti在未来的表现更少依赖于扎堆置业，而转向设计智能产品和维护其品牌。
Communication on Facebook, MySpace and Twitter must be inherently less formal, more personal and intimate than the boilerplate copy that appears on a brand Web site.
MySpace和Twitter上的传播与生俱来地不那么正式，和那些出现在品牌官网上的样板文件相比更加个性化和亲密。
But this would likely make it more tablet and less laptop — and as a result it would fall outside of the MacBook brand.
但是有可能使得它更像平板电脑而不是笔记本，这就导致它会脱离MacBook品牌。
The result is that brands matter less: a recent Nielsen survey found that more than sixty per cent of consumers think that stores’ generic products are equal in quality to brand-name ones.
这个结果让品牌本身所带来的影响力减少了：最经NIELSEN的一份调查报告发现，60%以上的消费者认为商店里普通的产品与品牌店的产品质量一样。
LG also made much less of an effort than Samsung to promote its brand, focusing instead on improving its manufacturing efficiency.
LG也比三星更少地在推广其品牌上下功夫，而是专注于改善其制造效率。
Those estimates don't include less tangible factors like a weaker brand image, litigation risk and possible increase in advertising expenses.
上述估计还不包括无形的因素，包括品牌形象削弱、可能遭起诉以及广告开支可能增加。
As a result, they worry less about brand names, hairstyles and other expensive but unimportant externals than most people do.
因而他们不会像通常人们那样，对品牌，发型和其他奢侈品看得很重要。
It also limits each brand, like Marlboro, to one package design, so that alternate designs don't mislead smokers into believing the products inside are less harmful.
法律同时限制一个品牌(比如万宝路)只能有一个包装设计，这样改变包装设计不会误导烟民相信包装里的东西有害少一些。
Lenovo is a well-known brand name in China, but much less so internationally.
联想在中国是一个知名品牌，但在国际上就大不相同。
BRAND: And Asperger's being a less severe form of autism.
布兰德：阿斯·伯格是孤独症中较轻的一种，对吗？
P&G launched a less expensive “basic” version of its Tide brand of washing powder, but then withdrew it because it was too popular.
宝洁公司推出了一种比较便宜的“基本型”汰渍牌洗衣粉，但旋即就撤柜了，因为太受欢迎。
Buyers would have less reason to settle for a used gas-powered vehicle when they could have a brand-new electric one for less.
当消费者能够以更便宜的价格买一辆全新的电动车的时候，他们可能就不再仅仅满足于开一辆二手的烧汽油的车子了。
And you hear even less that a brand "doing good" is not a very, very important thing.
你更难听到一个公司承认“行善”不是非常重要。
To paraphrase a former Chrysler executive, Smart looked less so after superdealer Roger Penske relinquished his distribution deal and gave the brand back to Mercedes.
正如一位克莱斯勒前高管所言，在超级经销商罗杰.潘世奇放弃分销经营的打算，并将精灵品牌交还奔驰公司之后，这款微型车似乎便不那么灵动了。
One guy was giving away a brand-new 52-inch plasma TV so his ex wouldn't get it in their divorce (it was gone in less than 60 seconds).
有个家伙要赠送出一台崭新的52英寸等离子电视机，这样他的前妻在离婚时就得不到它了(不到60秒，这台电视机就在网上消失了)。
Should you spend more on new-product marketing and less on brand building?
是该多花点钱对新产品进行营销，少花点钱去打造品牌？
For the vast majority of Chinese enterprises, it is not need not tree brand, but immediate interests and long-term interests nothing less.
对绝大多数中国企业来说，不是不需要树品牌，而是眼前利益和长久利益一个也不能少。
For the vast majority of Chinese enterprises, it is not need not tree brand, but immediate interests and long-term interests nothing less.
对绝大多数中国企业来说，不是不需要树品牌，而是眼前利益和长久利益一个也不能少。
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