The greater the brand awareness, the less brand message frequency (and therefore advertising investment) is needed.
According to a 1BIGresearch survey, the percent of e-readers (regardless of the brand) are less than 4%.
Apple will probably disguise a low cost iPhone as a move to introduce its brand to the less affluent.
And, you know thinking about it as a brand new supply and demand situation makes clear what they should have done: created a new brand name with less alcohol.
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But generic Zocor is already nipping at Lipitor's heels, costing 60% less than brand-name Lipitor on drugstore.com.
Blame the power of marketing like Heinz with ketchup and Kleenex with tissue, Thomas's has always seemed less a brand name than a synonym.
But they hurt revenue because they cost less than brand-name products.
Would lower profits cause brand owners to invest less in future?
"It leaves Penney with one less power brand, "Flickinger said.
Rob Gronkowski became a business partner with the relatively new sports drink brand in August and less than two months later, the SuperTeam has added baseball player Mike Trout and football players LeSean McCoy, Jason Pierre-Paul and Ray Rice.
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Acura sales had peaked at 209, 610 in 2005, but the brand has fallen out of favor with the customers since, partly because of less investment in the brand as well as competition.
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Men who used the generic battery later rated themselves as significantly less attractive than brand-name battery users, and felt that they had a lower sense of self-worth.
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Dedicated gaming laptops running much more powerful specs from an overly-priced outfit like Alienware will still set you back several hundred dollars less than a brand new MacBook Pro.
You may find that you are using a less popular computer brand which has yet to attract the attention of criminals, and your firewall may keep out some intruders, but all computers, if connected to the internet, are vulnerable.
And along with another less-heralded brand, Mazda (also under the Ford umbrella), which will lead Ford to better engines and mechanical know-how (especially in small cars), Ford seems to be taking the approach that what it can learn from its subsidiaries will only better its own identity while simultaneously enhancing the credibility and individuality of its satellite companies.
More recently, BMW got it right when it resurrected the MINI brand as a way to reach younger, hipper and less-affluent buyers without otherwise cheapening its core brand.
All, for example, can hire bright people (though a good brand helps attract better people for less money).
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More importantly, a company has less control over the brand reputation now.
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Caremark points to a 2003 General Accounting Office report claiming that mail-order prices were 27% below retail for brand-name drugs and 53% less for generics.
Other studies have shown that wearing counterfeit versions of brand-name products makes people feel less authentic, and actually increases their likelihood of both behaving dishonesty and distrusting others.
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Despite its wobbly start at selling branded drugs, Anexia gave King a taste for bigger gross margins: 75% for a brand drug, versus 20% or less for contract manufacturing.
Kindle owners cared less about operating system and brand.
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When it comes down to it, if an organization places restrictions that limits the way it engages with the public, such as the ones placed on the Olympic athletes, it will eventually have an adverse effect on the brand over time, gradually making it less relevant.
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After that disastrous event, when you are a young brand, you get 30-40% less business.
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With this focus, the company paid less attention to differentiating their own brand television products.
Patients could soon take these two less expensive generic drugs alongside the brand drug tenofovir.
Those who used generic accessories said that they would earn, on average, 10% less than those who used the brand-name accessories.
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If it isn't, the target may pay off the complainer anyway, extortion payments being sometimes less costly than damage to the brand.
B6 says it used to be really difficult trying to get the equipment needed to make his brand of electronic music, but this is less of a concern today.
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