• This concept is referred to as brand equity.

    这个观念涉及就是品牌资产

    blog.sina.com.cn

  • However, brand equity is not always positive in value.

    然而品牌资产不是能价值为

    blog.sina.com.cn

  • Building brand equity is the key task for brand marketing.

    创建品牌权益品牌建设核心任务

    dict.cnki.net

  • Brand equity is one of the most valuable assets in a enterprises.

    品牌资产一个企业最有价值资产之一。

    www.fabiao.net

  • David Fowler: science brand equity is the value science brings to a brand.

    大卫·弗勒品牌科技含量价值指科技品牌带来的价值。

    article.yeeyan.org

  • The marketing mix should focus on building and protecting brand equity.

    市场营销组合关注建设保护品牌资产。

    blog.sina.com.cn

  • Data equity, to coin a phrase, will become as important as brand equity.

    数据资本(自造一个词汇)品牌资本一样重要

    www.infoq.com

  • Some brands acquire a bad reputation that results in negative brand equity.

    一些品牌名声差,就导致品牌资产。

    blog.sina.com.cn

  • The brand equity concept means that brands are worth monetary value to companies.

    品牌价值理念意味着品牌要与公司货币价值旗鼓相当。

    zuci.chaziwang.com

  • Good brand valuation models are able to attribute the key drivers of brand equity.

    良好品牌估价模型成为品牌价值核心驱动器

    article.yeeyan.org

  • This study explores the common factors of consumer-based brand equity empirically.

    本文从消费者态度方面品牌资产评估进行实证研究

    dict.cnki.net

  • In other cases, the extensions are unsuccessful and can dilute the original brand equity.

    另外情形品牌延伸成功冲淡原有品牌资产。

    blog.sina.com.cn

  • He said companies use the term 'brand equity' to describe the measurable value of their brands.

    公司常用品牌资产一术语描述他们品牌可评估价值

    article.yeeyan.org

  • Moreover, brand equity attenuation also has an obvious effect on brand renaissance difficulty.

    品牌资产衰减对品牌重生难度存在显著的直接影响

    dict.cnki.net

  • This article from the view of brand utility explores the source of customer-based brand equity.

    本文品牌效用角度出发,探究基于顾客品牌资产来源

    dict.cnki.net

  • The estimate of brand equity is mostly relative to customer loyalty and product additional price.

    现有品牌价值评估主要消费者忠诚度产品的附加价格相关

    dict.cnki.net

  • Mathematical Approach to Brand equity Valuation Brand equity has been spoken about for years now.

    近几年来,用数学方法评估品牌资产人们所熟悉。

    bbs.3see.com

  • Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.

    品牌化也是我们核心方法,我们深入研究品牌价值以及消费者导向的品牌价值。

    article.yeeyan.org

  • A buyer would surely be motivated to keep the GE moniker and retain the brand equity built up over many years.

    买家肯定保持GE名字保留这个经过多年建立起来品牌资产

    article.yeeyan.org

  • This article analyzes the applicability and the merits and faults of the brand equity theories available.

    本文总结了以往品牌资产理论,并分析了各自的适用性以及优缺点

    dict.cnki.net

  • Understanding brand equity is another key challenge before they can decide which model to use to measure it.

    他们可以决定一个模型评估之前理解品牌资产一个挑战

    bbs.3see.com

  • How to strengthen brand equity of a firm and how it may influence customer relationship management performance?

    如何强化企业品牌资产以及品牌资产是如何影响顾客关系管理绩效的?

    dict.cnki.net

  • Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.

    产品信号可以通过品牌延伸营销中介、竞争者等途径产生品牌资产稀释作用。

    www.commerce.sh.cn

  • This paper studied the supermarket retail services as an example a very important question: service Brand Equity.

    研究超市零售业探讨服务业一个非常重要问题服务品牌权益

    www.dictall.com

  • Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

    他们期待衡量广告眼前影响而不是在一个真实价值构成附近稳步地打造品牌资本

    article.yeeyan.org

  • Companies that can harness big data will trample data-incompetents. Data equity, to coin a phrase, will become as important as brand equity.

    善于利用数据公司在竞争中占据先机,数据价值的重要性日益品牌价值比肩

    www.ecocn.org

  • Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.

    同时,关于品牌向上延伸对基于消费者品牌权益产生正面影响假设得到部分证实。

    dict.cnki.net

  • Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method.

    实践经验表明真正意义上的品牌资产经营需要系统论证行之有效方法

    dict.cnki.net

  • Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method.

    实践经验表明真正意义上的品牌资产经营需要系统论证行之有效方法

    dict.cnki.net

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