• The brand equity concept means that brands are worth monetary value to companies.

    品牌价值理念意味着品牌要与公司货币价值旗鼓相当。

    zuci.chaziwang.com

  • Good brand valuation models are able to attribute the key drivers of brand equity.

    良好品牌估价模型成为品牌价值核心驱动器

    article.yeeyan.org

  • Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.

    品牌化也是我们核心方法我们深入研究品牌价值以及消费者导向品牌价值

    article.yeeyan.org

  • Companies that can harness big data will trample data-incompetents. Data equity, to coin a phrase, will become as important as brand equity.

    善于利用数据公司在竞争中占据先机,数据价值重要性日益品牌价值比肩

    www.ecocn.org

  • He said companies use the term 'brand equity' to describe the measurable value of their brands.

    公司常用品牌资产一术语描述他们品牌可评估价值

    article.yeeyan.org

  • Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

    他们期待衡量广告眼前影响而不是真实价值构成附近稳步地打造品牌资本

    article.yeeyan.org

  • David Fowler: science brand equity is the value science brings to a brand.

    大卫·弗勒品牌科技含量价值科技品牌带来价值

    article.yeeyan.org

  • A buyer would surely be motivated to keep the GE moniker and retain the brand equity built up over many years.

    买家肯定保持GE名字保留这个经过多年建立起来品牌资产

    article.yeeyan.org

  • They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customersto gain brand equity and loyalty.

    他们精心打造维护一个战略品牌——现期预期用户独一无二有用承诺——获得品牌资产忠诚

    article.yeeyan.org

  • Science brand equity is emerging as a way for companies and institutions to build trust and communicate their contributions to 21st century sustainability.

    作为企业机构建立公众信任诠释他们21可持续发展所作的贡献手段品牌科技含量价值概念逐渐形成

    article.yeeyan.org

  • According to Starbucks, the failure from Kraft resulted in the erosion of brand equity, and there was no improvement in performance even after raising these issues.

    星巴克称,卡夫履约不力造成品牌资产流失即使星巴克卡夫提起此事,业绩没有多少提升开盘前卡夫的股价为30.41美元,略涨0.11美元,涨幅为0.36%。

    article.yeeyan.org

  • That's great, except that your brand equity doesn't stretch to potential jobs, unless you go around explaining that you have a secret identity.

    非常除了品牌价值不能延伸潜在职位上除非到处解释一个秘密身份

    page.renren.com

  • How to strengthen brand equity of a firm and how it may influence customer relationship management performance?

    如何强化企业品牌资产以及品牌资产如何影响顾客关系管理绩效

    dict.cnki.net

  • Negative brand equity can be measured by surveys in which consumers indicate that a discount is needed to purchase the brand over a generic product.

    品牌资产可以通过调查衡量调查消费者指出,和一般产品相比,品牌需要折扣

    blog.sina.com.cn

  • Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.

    为此构建服务质量测量模型品牌资产测量模型以及22个研究假设通过实证数据予以检验

    dict.cnki.net

  • For example, brand equity can be borrowed by extending the brand name to a line of products in the same product category or even to other categories.

    例如可以借用品牌资产延伸品牌名称,用于一系列同一类别产品或者甚至其它种类

    blog.sina.com.cn

  • Building brand equity requires a significant effort, and some companies use alternative means of achieving the benefits of a strong brand.

    建设品牌资产要求相当努力一些公司使用其它方式强势品牌获得好处

    blog.sina.com.cn

  • The estimate of brand equity is mostly relative to customer loyalty and product additional price.

    现有品牌价值评估主要消费者忠诚度产品的附加价格相关

    dict.cnki.net

  • Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.

    产品信号可以通过品牌延伸营销中介竞争者等途径产生品牌资产稀释作用

    www.commerce.sh.cn

  • Some brands acquire a bad reputation that results in negative brand equity.

    一些品牌名声,就导致品牌资产

    blog.sina.com.cn

  • In other cases, the extensions are unsuccessful and can dilute the original brand equity.

    另外情形品牌延伸成功冲淡原有品牌资产

    blog.sina.com.cn

  • The stronger the brand equity and corporate image-especially with respect to corporate credibility and trustworthiness-the more likely it is that the firm can weather the storm.

    品牌资产公司形象约强大尤其是公司可靠性可信度越强,企业风暴的能力

    www.7781.org

  • The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.

    品牌资产特别是基于顾客品牌权益,对顾客资产管理贡献巨大。

    dict.cnki.net

  • It also develops a customer investment return model and evaluates the long-term brand equity of the company.

    同时,利用相关数据,建立企业客户投资回报模型企业长期品牌权益进行评估

    dict.cnki.net

  • Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.

    同时,关于品牌向上延伸基于消费者品牌权益产生正面影响假设得到部分证实

    dict.cnki.net

  • Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.

    品牌延伸企业推出产品过程中经常采用营销策略也是提升品牌权益利用重要方式

    dict.cnki.net

  • The reason of our Chinese Cigarette brand Equity abundant but weak is that there are many problems and shortages in the brand operating and managing, and that Cigarette brand Equity is low.

    我国烟草品牌不强”的一个重要原因我国烟草企业品牌经营管理存在诸多问题不足卷烟品牌资产价值低下

    www.dictall.com

  • Brand equity not only contributes to the enterprise value of property, but also has the effectiveness of consumer value-added role.

    品牌权益不仅企业财务价值有贡献而且消费者具有效用增值作用

    www.fabiao.net

  • According to the result, perceived quality and brand association both affect brand equity of the news websites, nothing but brand association is a little unobvious comparatively.

    研究结果发现,知觉品质品牌联想皆对三家新闻网站品牌权益产生影响性,不过品牌联想表现差些。

    dict.kekenet.com

  • Consumer cognition and brand equity promote each other and interact actively.

    消费者认知品牌权益之间相互促进,良性互动

    www.fabiao.net

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