This study explores the common factors of consumer-based brand equity empirically.
本文从消费者态度方面对品牌资产评估进行实证研究。
This article from the view of brand utility explores the source of customer-based brand equity.
本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。
The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
So retailers must strictly follow the "Customer-based brand equity" model's four steps and six stages to create the strength of their PB.
由此可见，零售商应严格依照“基于顾客的品牌资产”的四个步骤和六个阶段来创建其强势自有品牌。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
A brand is said to have negative customer-based brand equity if consumers react less favorably to marketing activity for the brand under the same circumstances.
如果在相同的情况下，顾客对品牌营销活动的反应更差，则称品牌具有负的基于顾客的品牌资产。
We can find more through further analysis: compared to margin of price promotions, the frequency of price promotions has an even greater influence on customer-based brand equity.
进一步分析得出延伸结论：相对于价格促销幅度，价格促销频率更能影响消费者对品牌资产的评价；
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
In addition, this paper also analyzes the effect of demographic variables on customer experience, brand equity and its dimensions based on the data from the formal study.
此外，本文还以正式研究的数据为基础，就人口统计变量对顾客体验、品牌资产及其维度的影响进行了数据分析。
But only through a coordinated industry wide initiative that is based on exposure and scale can we build our industry's own brand equity as a true medium to the advertising world.
而只有根据风险和规模通过一个协调全行业的立法，我们才能建立我们产业自己的品牌资产作为一个真正的媒体广告世界。
Based on the theoretical summary, the paper chooses to research brand equity from the point of consumer.
在理论总结基础上，本文选择了从消费者角度对品牌资产进行研究。
Corporation brand equity protection based on consumer cognition is to study the causes and effects of the protection of brand equity.
基于消费者认知的企业品牌权益保护就是要研究品牌权益的前因后果，明确保护的关键因素。
In this study, brand equity as the research object, through theoretical analysis and empirical research, we developed measurement scale and management model based on the consumer's brand equity.
本研究首先对国内外的品牌资产研究成果进行了综述，为本研究的设计和开展提供了知识准备和理论基础；
Beijing yoghurt market has become the limelight of yoghurt competition. Based on the consumers' opinion, the thesis aims to evaluate the brand equity for 19 yoghurt brands on Beijing yoghurt market.
鉴于在北京酸奶市场上各酸奶品牌竞争十分激烈的现状，本文旨在研究北京酸奶市场上19个酸奶品牌的品牌资产状况。
Based on the concept of brand equity, this paper reviews and collects the latest research results at home and abroad.
本文从品牌资产的概念界定出发，对国内外近年来关于品牌资产的最新研究成果进行回顾和整理。
Furthermore, this study will find out a fast way of the brand promotion basing on the customer-based equity though the key factors attributing to the brand equity.
此外，在众多影响因素中，通过找出对品牌资产起关键作用的因素，可以为品牌迅速提升其基于顾客的品牌资产找到一条捷径。
Research of Corporation Brand Equity Protection Based on Consumer Cognition;
品牌权益是关于品牌研究的前沿理论。
Research of Corporation Brand Equity Protection Based on Consumer Cognition;
品牌权益是关于品牌研究的前沿理论。
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