This study explores the common factors of consumer-based brand equity empirically.

本文从消费者态度方面对品牌资产评估进行实证研究。

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This article from the view of brand utility explores the source of customer-based brand equity.

本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。

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The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.

同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。

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Crew places second behind L.L. Bean on the customer loyalty index for retailers, according to Brand Keys, a New York-based firm that measure brand equity.

FORBES: Magazine Article

These are the latest of several moves that the brand has made since it was purchased in 2007 by Pallinghurst Resources, a London-based private equity company, from Unilever, a consumers products company.

FORBES: Faberg�� Returns to London after Nearly 100 Years