The focus is put on the study of advertising language.
研究的重点是广告语言的应用。
Advertising language has obvious cultural characteristics.
广告语言具有强烈的文化特征。
Advertising language is also embedded in its own specific culture.
广告语言也是所处的特定文化的产物。
In the analysis of advertising language Relevance Theory is employed.
本文运用关联理论来剖析广告语言。
Characteristics of the advertising language show qualities of symbols.
广告语言的符号特征表现出符号特性。
Both science language and art language are utilized in the advertising language.
广告语言是科学语言和艺术语言的运用。
Literary language and advertising language are the common characteristics of art.
文学语言和广告语言都具有共同的艺术特性。
The cultural differences greatly influence the translation of advertising language.
文化差异极大地影响了广告语言的翻译。
Paradise Hotel, human comfort to enjoy the new Paradise Hotel advertising language.
天堂饭店，人间舒适新享受。天堂饭店广告语。
Language deviation is one of the major characteristics of the advertising language.
语言变异是广告语言的主要特点之一。
The wonderful application of it can help enhance persuasiveness of advertising language.
预设的巧妙运用大大增强了广告语言的说服性。
Advertising slogans, is also called advertising language, advertising slogan or the advertising word.
广告标语，又称为广告语、广告口号或中心广告词。
To study advertising language from the perspective of presupposition is a new approach in recent years.
从预设的角度对广告语言进行研究是近几年提出的一个新观点。
The advertising language is the advertisings life pivot, it is at the core position in the advertisement.
广告语言是广告生命的支点，它在广告中处于核心地位。
These two sentences undoubtedly say the important meaning of the advertising language for the advertisement.
这两句话无疑道出了广告语对广告的重要意义。
Therefore, it is of great significance to study advertising language from pragmatic presupposition perspective.
因此，从语用预设的视角研究广告语言是很有意义的。
Advertising language, as a special kind of communication, exerts a great influence on the consumer's purchasing power.
广告语言作为一种特殊的交际形式，无时无刻不在影响着广大消费者的消费行为。
Finally, the impact of China's traditional culture on China's modern advertising language is explored as an important part.
最后重点探讨中国传统文化对中国现代广告语的影响和制约。
Recently, the studies on the advertising language have opened a new way studying advertising language from the Angle of pragmatics.
近来，从语用学角度研究广告语为广告语的研究工作开辟了一条新的道路。
The researches on iconicity, a branch in Cognitive linguistics, have shown that various iconic features are salient in advertising language.
对象似性这一认知语言学分支的研究表明各种象似特征在文学语言以及日常用语中的运用都非常显著。
Basically, advertising language is a kind of persuasive language and its purpose is to persuade the consumers to buy the products or services.
从根本上来讲，广告语言是一种说服性言语行为，其目的在于劝服消费者购买其产品或服务。
The languages touched upon in the article refer to: the host's term, caption, instant interview , the advertising language and network language.
文中所论及的语言是指：主持人用语、解说词、同期声采访、广告语言、网络语言。
With the flourishing development of our country's modern advertising undertaking, the advertising language has already incorporated our daily life.
随着我国现代广告事业的蓬勃发展，广告语言已经融入了我们的日常生活。
With the flourishing development of our country's modern advertising undertaking, the advertising language has already incorporated our daily life.
随着我国现代广告事业的蓬勃发展，广告语言已经融入了我们的日常生活。
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