Characteristics of the advertising language show qualities of symbols.
广告语言的符号特征表现出符号特性。
It is easy for people to find that deviation is a common phenomenon in advertising language.
人们很容易就能发现语言偏离现象在广告语言中很常见。
The third chapter compares the literary language and advertising language on fuzziness similarities.
第三章比较了文学语言和广告语言模糊性的相同点。
Advertising slogans, is also called advertising language, advertising slogan or the advertising word.
广告标语，又称为广告语、广告口号或中心广告词。
To study advertising language from the perspective of presupposition is a new approach in recent years.
从预设的角度对广告语言进行研究是近几年提出的一个新观点。
The advertising language is the advertisings life pivot, it is at the core position in the advertisement.
广告语言是广告生命的支点，它在广告中处于核心地位。
Looking at the classic advertising works, we find that advertising language takes on a variety of styles.
通过分析这些经典的广告作品，不难发现广告语言逐渐呈现出多样化的风格。
These two sentences undoubtedly say the important meaning of the advertising language for the advertisement.
这两句话无疑道出了广告语对广告的重要意义。
Therefore, it is of great significance to study advertising language from pragmatic presupposition perspective.
因此，从语用预设的视角研究广告语言是很有意义的。
Second, advertising language or quote poetry Jiaju, or use of poetry in the usual rhetorical approach to writing.
广告的语言文字或引用诗词佳句，或化用诗歌中惯用的修辞手法来进行撰写。
Advertising language, as a special kind of communication, exerts a great influence on the consumer's purchasing power.
广告语言作为一种特殊的交际形式，无时无刻不在影响着广大消费者的消费行为。
Advertising language has broad and narrow sense, this article refers to advertising language refers to the narrow scope.
广告语言有广义和狭义之分，本文所指的广告语言是狭义范畴。
Finally, the impact of China's traditional culture on China's modern advertising language is explored as an important part.
最后重点探讨中国传统文化对中国现代广告语的影响和制约。
Therefore, news title and advertising language have function that can't be ignored in the modern society and economic life.
由此可见，新闻标题和广告语在现代社会和经济生活中具有不容忽视的作用。
However, vigorous activity compared to the practice of advertising, advertising language study has not aroused enough attention.
然而，与轰轰烈烈的广告实践活动相比，广告语言的研究却没有引起足够多的重视。
Recently, the studies on the advertising language have opened a new way studying advertising language from the Angle of pragmatics.
近来，从语用学角度研究广告语为广告语的研究工作开辟了一条新的道路。
As one type of business discourse, advertising language is a kind of special verbal communication between the advertisers and public.
广告作为一种商务用途文体，它是广告商与公众之间的一种特殊言语交际形式。
The researches on iconicity, a branch in Cognitive linguistics, have shown that various iconic features are salient in advertising language.
对象似性这一认知语言学分支的研究表明各种象似特征在文学语言以及日常用语中的运用都非常显著。
However, the author of this thesis holds that the relationship between presupposition and advertising language is of a complex subject matter.
然而，本文作者认为预设于广告语的关系是个非常复杂的事情。
Basically, advertising language is a kind of persuasive language and its purpose is to persuade the consumers to buy the products or services.
从根本上来讲，广告语言是一种说服性言语行为，其目的在于劝服消费者购买其产品或服务。
The languages touched upon in the article refer to: the host's term, caption, instant interview , the advertising language and network language.
文中所论及的语言是指：主持人用语、解说词、同期声采访、广告语言、网络语言。
Through literature, example, comparison of various aspects such as advertising language to explain the spread of the characteristics and effect.
运用文献法、例证法、比较法等从多个侧面来阐释广告语言的传播特点及作用。
With the flourishing development of our country's modern advertising undertaking, the advertising language has already incorporated our daily life.
随着我国现代广告事业的蓬勃发展，广告语言已经融入了我们的日常生活。
This paper firstly introduces the background knowledge about advertising and advertising language and the previous studies on advertising language.
本文首先介绍了广告和广告语言的背景知识以及与广告语言相关的研究成果。
This paper firstly introduces the background knowledge about advertising and advertising language and the previous studies on advertising language.
本文首先介绍了广告和广告语言的背景知识以及与广告语言相关的研究成果。
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