顾客感知价值通过顾客满意对顾客忠诚的正向作用不显著。
The positive indirect effect that the CPV has on the customer loyalty through customer satisfaction is statistically insignificant.
概述顾客满意和顾客感知价值等组织关键的以顾客为中心的结果,包括顾客忠诚。
Summarize your organization's KEY CUSTOMER-focused RESULTS for CUSTOMER satisfaction and CUSTOMER-perceived VALUE, including CUSTOMER loyalty.
顾客感知价值主要受顾客感知利益、顾客付出成本、顾客感知公平三要素的影响;
Third, the most important antecedents of customer perceived value(CPV) are customer perceived fairness, customer perceived benefit, customer perceived cost;
服务质量对顾客的行为意向没有直接作用,通过顾客感知价值和顾客满意间接作用。
The service quality doesn't act on the customer's behavior directly, but through the customer perceptive value and customer satisfaction indirectly ACTS on.
但目前关于顾客感知价值的识别和评价研究还不成熟,尚缺乏可具操作性的方法体系。
But till now the researches on identification and evaluation for the drivers of customer perceived value is not yet mature, and is lack of operable method system.
本文基于对品牌理论和顾客感知价值理论的文献研究,探讨了服务产品的内容与特点。
This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
研究表明顾客感知价值、顾客满意、转换障碍、顾客信任对顾客重复购买意向都有影响。
Research shows that customers perceived value, customer satisfaction, switching barriers, customer trust all have an impact on repurchase intention.
因此,作为研究的起点,本文首先通过倒推法对顾客感知价值与竞争优势的相关性进行判别。
So, as a starting point for the research, the paper first judges the correlation between customer perceived value and competitive advantage by reversing- inference method.
顾客价值指的是顾客感知价值,即顾客的感知利益与其在获取产品或服务时的感知成本的比较。
The customer value is customer perceived value, namely the comparison between customer perceived benefits and customer perceived sacrifices.
本文将顾客感知价值嵌入传统的企业战略研究范式之中,阐述了顾客感知价值与企业竞争力的关系;
This paper introduces customer perceived value into the traditional strategy paradigm, analyzes the relationship between customer perceived value and competitiveness of firms.
服务接触是服务管理研究的一个重要方面,是提升顾客感知价值和服务质量,达到顾客满意的关键环节。
Service encounter, an important aspect in service management, is the key to improve customer perceived value and service quality so to achieve customer satisfaction.
本文以高档商务饭店的大堂氛围为研究对象,并以顾客感知价值为导向,探索了饭店大堂氛围营造的基本思路。
Taking the lobby atmosphere of luxury hotels as the research objective and customer perceived value as orientation, this paper explores the basic thinking of the hotel lobbies atmosphere creation.
本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成,奠定了理论的实践支持。
First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.
为了追求相对的竞争优势,人们开始致力于寻找新的理论和研究方法,顾客感知价值理论就是在这样的背景下产生的。
In pursuit of the relative competitive advantage, people began to find new theories and research methods, and then the theory of customer perceived value is produced.
员工满意度对顾客满意度没有直接影响,而是透过员工忠诚度、顾客感知质量、顾客感知价值对顾客满意度产生间接影响;
The employees'satisfaction had no direct effect on customers'satisfaction, but indirect effect through the employees'loyalty, customers'perceived quality and perceived value.
在剖析了顾客感知价值概念及其决定因素的基础上,结合服务的基本特性提出了通过改善顾客感知价值提升服务企业竞争力的策略。
After detailed analyzing of the concept of customer perceived value and its determinants, this paper proposes strategies for improving competitiveness of service firms through...
顾客价值链是依据创造顾客价值的交易过程和关系过程所形成的顾客感知价值的整体,它的构建应体现顾客价值的核心思想和基本特性。
The customer value chain is the whole customer perceived value on the basis of trade process and relationship process that both create customer value. So the structuring of customer value chain...
本文试图通过对网络购物模式下顾客价值感知要素的研究,提出网络购物顾客价值感知要素的构成体系,为网络商家销售商品、提高顾客感知价值提供建议和指导。
This paper tries to studies on perception elements of customer value in on-line shopping, and then brings forward the system about perception elements of customer value in on -.
本文探讨顾客对绿色产品的感知价值维度。
Dimensions of customer perceived values from green products has been explored.
这个递归模型在理论上要先测量顾客期望、顾客对质量的感知和顾客对价值的感知,最后计算出顾客满意度。
This recursive model is used to measure customer expectation , the perception of customer for quality and value before final calculation makes customer satisfactory degree.
客户满意度、感知价值和顾客忠诚度将作为此次研究的变量,这些变量被认为是影响费者在选择他们光顾的咖啡馆石的几点因素。
Customer satisfaction, perceived value and customer loyalty will be measured in the research as these variables are believe to affect consumers' choice of cafes that they patronise.
顾客价值是顾客感知收益与顾客感知成本之差(或之比)。
Customer value is the difference or ratio of customer perceived benefit and customer perceived cost.
顾客对它的感知价值是什么?
感知价值对顾客满意和忠诚均有显著正向影响。
The variable of perceived value had obvious effect on customer satisfaction and loyalty.
商业银行的价格策略、价值公平感知同样影响着顾客忠诚度。
The pricing strategies of commercial banks also have impact on perceived customer loyalty.
知识经济条件下,股东、员工、顾客三个利益主体的满意度和感知价值成为企业价值的关键驱动因素。
Under the condition of knowledge economy, the key value drivers of modern firms are satisfaction and perceived value of three stake- holders : shareholders, employees and customers.
回归分析,用于建立感知质量各个维度对感知价值和顾客满意的线性关系与后两者对购后行为的影响。
Linear Regressing analysis, to describe linear relationship among quality sensation, customer satisfaction and value sensation, and effects of latter two factors to post-purchase behavior.
回归分析,用于建立感知质量各个维度对感知价值和顾客满意的线性关系与后两者对购后行为的影响。
Linear Regressing analysis, to describe linear relationship among quality sensation, customer satisfaction and value sensation, and effects of latter two factors to post-purchase behavior.
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