在前人有关顾客价值研究的基础上，本文补充提出顾客期望价值、设计价值和顾客决策价值三个新概念；
Based on former research relating to Customer Value, this article first proposes three new concepts, i. e. Customer Expecting Value (CEV), Designed Value (DV), Decisive Customer Value (DCV).
最后阐述了顾客期望价值与顾客购买决策以及顾客满意的关系。
And we also introduce the relationship between customer value, purchase decision and satisfaction.
顾客价值是市场营销的核心理念，这种理念应贯穿于市场营销要素决策中。
Customer value is the core idea in marketing, so it should run through the marketing factors decision-making.
将这些数据，进行一致化处理并引入群决策理论中的数据集结方法，找出有价值的顾客声音。
These data are carried on uniformization, after that introduces the method of data aggregation in the group decision theory to discover valuable voice of customers.
你必须让决策高层、管理阶级及每位员工，全都了解企业要如何为顾客创造价值。
You need executives, managers and employees to all understand how your company goes about creating value for customers.
所以有必要对传统的客户分析方式进行改进，为现代企业在众多具有非同质性客户中找出对企业真正有价值的顾客提供更有效的决策帮助。
Therefore, it is necessary to improve the traditional way. Help enterprise find out the real value customers and provide a more effective decision-making.
所以有必要对传统的客户分析方式进行改进，为现代企业在众多具有非同质性客户中找出对企业真正有价值的顾客提供更有效的决策帮助。
Therefore, it is necessary to improve the traditional way. Help enterprise find out the real value customers and provide a more effective decision-making.
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