2008年到2009年期间,企业在进行营销活动时,一定要牢记下面的八条准则。
Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009.
管理咨询公司贝恩公司(Bain&Company)的市场营销专家Frederick Reichheld表示,大多数交叉营销的失败,是由于公司只考虑到下一期的损益表底线。
Frederick Reichheld, a marketing expert at management consultants Bain & Company, says that most cross-selling fails because companies think only of the next bottom line.
在导入期,企业主要的营销目标是迅速将新产品打入市场,在尽可能短的时间内扩大产品的销售量。
In the introduction, the main marketing target enterprise is quickly to new products into the market, expand product sales in the shortest possible time.
然而,到了成熟期,竞争就会介人,而营销费用就要增加。
In the maturity stage, however, competition enters and the marketing expenses increase.
先着重论述亚运赛事筹备期的主要营销策略及其相关的各经济路径。
This thesis especially discourses on the marketing strategies and relational economic ways in the period before the Asia Games.
面对经济低迷期的诸多困难,日本企业必须重新选择营销战略,改进营销战术,才能保证自身的生存和发展。
Facing these difficulties in depressed economics, Japanese enterprises must choose new marketing strategy and improve marketing tactics in order to live and develop.
积极探索加入WTO后的营销机制和营销模式是WTO后过渡期的当务之急,也是加入WTO后市场对我们的要求。
It is an urgent need for us to explore the marketing mechanism and models after Chinas accession to WTO.
目前通信行业正处于转型期,固定和移动网络的融合也是在酝酿之中,这时期固网设备的营销面临更多的风险。
In the time of communications changing structure and fixed-mobile convergence scheming, vendition of the fixed network equipment is faced with much more venture.
最后,理论联系实际,介绍了新光城市广场二期的品牌营销战略,具有重要的现实参考价值。
Lastly, in order to apply theory to reality, it is of high value in reality to cite the project brand marketing strategy of Xin Guang City Home 2 as an example.
举例来说,如果企业积极地执行电话营销活动,也许能够增加当期的销售,但同时也可能降低了顾客未来再次购买的可能性。
For example, if a firm carries out an aggressive telemarketing campaign, it might increase current period sales but also erode the likelihood customers will buy again in the future.
中小型酒店在国际曾经迎来一个全新的转型期,是脱颖而出还是遭到市场的淘汰,取决于营销战略的研讨及运用。
Small and medium-sized hotels in domestic has welcomed a new transformation, is by the elimination of fore or market, depends on the marketing strategy research and application.
中小型酒店在国际曾经迎来一个全新的转型期,是脱颖而出还是遭到市场的淘汰,取决于营销战略的研讨及运用。
Small and medium-sized hotels in domestic has welcomed a new transformation, is by the elimination of fore or market, depends on the marketing strategy research and application.
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