消费者市场细分分析的目标是通过对比各个细分市场的规模,成熟度和可盈利性来确定公司的(全部或潜在)顾客中最具吸引力的群体。
The goal of customer segmentation analysis is to identify the most attractive segments of a company's customer base (existing or potential) by comparing the segments' size, growth and profitability.
营销观念建立在四个支柱上:目标市场、顾客需要、整合营销和盈利能力。
The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability.
正如我们所看到的,公司不断提高的生产力和顾客附加值价值以及环境,是以市场为导向逆物流价值传递系统的主要目标。
As we will see, increasing productivity of the firm and adding value to customers and environments are primary objectives of market-motivated reverse logistics value delivery systems.
市场计划文件如何组织的战略目标将通过具体的营销战略和战术来实现以顾客为出发点。
Marketing plan serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics with customer as the starting point.
营销是企业通过市场识别、创造并首先满足目标顾客需求并系统地、连续地、有效地使顾客和企业增值、社会和员工满意的经营活动。
Marketing is a business activity to increase the values of consumers and enterprises, and satisfy the society and staff by recognizing the market, creating and fulfilling the consumer's needs.
通过市场细分,可以反映出不同消费者需求的差异性和类似性,从而为企业在市场营销活动过程中认识市场、选择目标顾客提供依据。
It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity.
业态定位上,通过市场分析、细分、确定目标,对主力、次主力店和其余业态等分别进行定位,布置上充分利用顾客人流;
About the function positioning, the paper takes full advantage of the customer flow to arrange the stores by STP theory.
业态定位上,通过市场分析、细分、确定目标,对主力、次主力店和其余业态等分别进行定位,布置上充分利用顾客人流;
About the function positioning, the paper takes full advantage of the customer flow to arrange the stores by STP theory.
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