☆目标顾客和市场(Customer and Market Focus)绩效系统驱动三要素 没有有效明确的领导力,贯穿组织工作的战略规划以及对顾客需要和需求的关注,组织的高绩效是难以支撑的;
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消费者市场细分分析的目标是通过对比各个细分市场的规模,成熟度和可盈利性来确定公司的(全部或潜在)顾客中最具吸引力的群体。
The goal of customer segmentation analysis is to identify the most attractive segments of a company's customer base (existing or potential) by comparing the segments' size, growth and profitability.
营销观念建立在四个支柱上:目标市场、顾客需要、整合营销和盈利能力。
The marketing concept rests on four pillars: target market, customer needs, integrated marketing, and profitability.
正如我们所看到的,公司不断提高的生产力和顾客附加值价值以及环境,是以市场为导向逆物流价值传递系统的主要目标。
As we will see, increasing productivity of the firm and adding value to customers and environments are primary objectives of market-motivated reverse logistics value delivery systems.
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