本文从整合营销传播的角度探讨了海尔集团广告营销策略与企业文化策略整合的新境界。
This paper discusses a new state of integrated advertisement marketing and corporation culture strategy of Haier Group according to Integrated Marketing communications.
在此基础上以海尔的成功作为分析个案，企业文化战略的完美实施让它成为世界级的中国品牌。
On this basis, so as to the success of Haier as an analysis of the case, the corporate culture of the perfect strategy to implement it into a world-class Chinese brands.
海尔、联想是中国企业中企业文化建设较为出色的两个企业。
Haier and Legend are more Chinese enterprises, the building of enterprise culture excellent two enterprises.
海尔、联想是中国企业中企业文化建设较为出色的两个企业。
Haier and Legend are more Chinese enterprises, the building of enterprise culture excellent two enterprises.
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