第三部分论述文化营销的实施策略。
Part III discussed the implementation of cultural marketing strategy.
重视文化营销；
真诚提供附加利益是发挥企业文化营销功能的保障。
Providing added value is helpful to exploit marketing function of enterprise culture.
努力满足客户需求是发挥企业文化营销功能的归宿；
Unique originality is the base. Satisfying demands of customers is the target.
结合中国的传统茶文化，探讨普洱茶的文化营销战略。
The strategy of marketing of Puer tea culture was discussed according to Chinese tea culture.
餐饮文化营销充分运用了文化力量实现企业战略目标。
The culture marketing is a new marketing stratagem, witch bring about business target with culture efficacy.
文章介绍了特许连锁经营、互联网上营销和文化营销等新型营销模式。
Several new modes of marketing, namely, authorized chain marketing, on-line marketing and cultural marketing, are introduced in the article.
文化营销实质是通过企业营销文化力的渗透与作用，引导或影响消费行为。
The cultural marketing essence is through the enterprise marketing culture guide or influence consumer behavior.
文化营销必须把握不同群体的需求，讲究特色、时尚和宣传，形式必须多样化。
Cultural marketing has to meet the different needs of the people, and the variety of feature, fashion, propaganda and form should be stressed.
本文通过分析民族文化差异，为日用陶瓷企业实施国际文化营销提供一些建议。
Some advices about how to implement cultural market strategy for table ware enterprises were given in this article through the analysis of national culture difference.
然而，目标市场文化理念的迥异，使许多企业的跨文化营销都面临着很大的文化困境。
However, the huge cultural ideas differences between target markets, lead to great difficulties faced by cross-cultural marketing of many multinational companies.
本文从产品文化、品牌文化、企业文化三个方面分析了建筑卫生陶瓷产品的文化营销。
The article analyzes such culture business by product culture, brand culture and enterprise culture.
本文在房地产文化营销和房地产策划的理论基础之上得出房地产文化策划的概念与内容。
In this paper, based on the real estate marketing and real estate planning and cultural basis of the theory of real estate comes to the concept of cultural planning and content.
最后论述文化营销的传播措施。第四部分分析当前我国文化营销实践中存在的盲区和误区。
The fourth part of our country's cultural analysis of the current marketing practice in the blind spots and errors.
阐述了营销文化的构成与特征和我国源远流长的葡萄酒文化以及文化营销的内涵和葡萄酒的文化营销方式。
This paper stated the constitutions and characteristics of marketing culture, the long history of wine culture, the connotation and style of the cultural marketing about wine.
通过对这一模式的建构，可以为企业跨文化营销运作提供思路和方法，避免企业在跨文化营销中多走弯路。
Building and constructing this mode can offer thinking and methods for enterprises ' cross-cultural marketing and operating, prevent enterprises from taking more detours in cross-cultural marketing.
第二章主要是与房地产文化策划相关的理论，包括房地产策划、房地产文化、文化策划以及房地产文化营销。
Chapter II is mainly associated with the real estate planning and cultural theory, including real estate planning, real estate culture, cultural planning and cultural real estate marketing.
文化营销是有意识地通过发现、甄别、培养或创造企业核心价值观念来达成企业经营目标的一种新型营销方式。
Cultural marketing is a new type of marketing which aims to achieve the enterprise's management goal by discovering, selection, cultivation or creating the enterprise's key values.
论析了房地产文化的内涵和表现形式，提出了房地产文化营销的创意源泉，以及文化营销在房地产领域具体运用的意见。
The article analyzes the meaning and the format of real estate culture, proposing the innovation and the application Suggestions on cultural marketing in real estate industry.
最后两章，针对中国企业在海外市场上进行跨文化营销所遇到的困难，提出了相应的文化整合措施，并指出了今后的研究方向。
The last two chapters analyze the difficulties faced by Chinese enterprises in cross-cultural marketing overseas and corresponding measures, point out the direction of future research.
围绕文化差异与跨文化营销的主要研究成果，分析文化差异与跨文化营销研究的兴起情况以及国内外学者对文化差异和跨文化营销的研究的现状。
Centered on the main achievements of scientific research about cultural differences and cross-cultural marketing, this paper analysed its present studying situation and tendency and how it risen.
但是营销专家知道，消费者的偏好也由以下因素塑造——我们周围人的评价、社会行为模式以及文化潮流。
But marketing experts know that consumer preferences are also shaped based on the taste of our peers, and on social norms and cultural trends.
亚太地区国家内部以及国家之间的文化差异，造成了一种技术环境，其特征是存在大范围的产品、服务、分销以及营销策略。
Cultural differences both within and across APAC countries contribute to a technology climate characterized by a broad range of products, services, and distribution and marketing strategies.
他们大都憎恨制药商，并坚信委身陈旧的营销模式会将小公司灵活精干的文化理念破坏殆尽。
Many detest Big Pharma, and are convinced that selling out to bureaucratic marketing machines will destroy the heart and soul of their smaller, more agile firms.
其次，百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化，才能真的接受社会营销。 因为社会营销的成功仰仗于放开手，交由大众去做。
Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
其次，百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化，才能真的接受社会营销。 因为社会营销的成功仰仗于放开手，交由大众去做。
Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
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