"文化营销"是个多义词,它可以指文化营销(用文化力进行营销),文化营销(潦寒编著图书)。
文化营销(Cultural Marketing)就是把商品作为文化的载体,借此传递和提升品牌的内涵与价值的一种手段,它在一定程度上反映了消费者对物质和精神追求的各种文化...
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文化营销+体验营销--创造中国茶馆营销新模式 [中国市场 China Market] 体育营销中的体验策略 [西南民族大学学报(人文社科版) Journal of Southwest University for Nationalities] 探讨现场体验促...
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跨文化营销 cross-cultural marketing ; Marketing Across Cultures ; International and Cross-Cultural Marketing
多文化营销 Multicultural Marketing
品牌文化营销 BAGE
多元文化营销 Multicultural Marketing
国际跨文化营销 International Marketing Across Cultures
品牌文化营销探析 Finance and Economy
图书出版业的文化营销 The Science of Publishing
企业的文化营销浅析 Daqing Social Sciences
Cultural marketing must be the marketing activities that consciously build core value conception, especially focusing on pursuance of satisfaction.
文化营销必须是有意识地构建核心价值观念的营销活动,文化营销特别注重追求满意度,价值观是文化营销的基础,而核心价值观念的构创是文化营销的关键。
参考来源 - 文化提升价值——大连万达集团吉林市房地产有限公司文化营销实证研究Culture-marketing, as a new field of marketing, is attached great importance to Chinese enterprises increasingly, due to its great value for business.
文化营销作为营销的新方式,以其对于企业发展的巨大价值,越来越受到我国企业的重视。
参考来源 - 文化营销与我国企业之实践The cultural marketing is the best way in movie spreading. Hollywood is the kingdom of commercial movies in the world.
电影本身是集商业性、艺术性和大众传媒性与一体的特殊人类文化产品,文化营销是电影传播的最佳方式。
参考来源 - 中美电影文化营销比较研究·2,447,543篇论文数据,部分数据来源于NoteExpress
结合中国的传统茶文化,探讨普洱茶的文化营销战略。
The strategy of marketing of Puer tea culture was discussed according to Chinese tea culture.
文化营销实质是通过企业营销文化力的渗透与作用,引导或影响消费行为。
The cultural marketing essence is through the enterprise marketing culture guide or influence consumer behavior.
文化营销必须把握不同群体的需求,讲究特色、时尚和宣传,形式必须多样化。
Cultural marketing has to meet the different needs of the people, and the variety of feature, fashion, propaganda and form should be stressed.
which makes sense if you're doing international business, and you learn about multicultural marketing and management,
学国际商务当然应该这么做,学习多元文化状态下的营销和管理,
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