品牌战略的实质是商标战略，其重要目标是创立驰名商标。
Brand strategy, in essence, is trademark strategy, and the important goal is the creation of well-known trademarks.
结合相关理论与实例，研究出了适合我国中小型企业的商标战略。
It is the research on trademark strategy which can fit the minor enterprises in our country by combination of relevant theories and examples.
面临入世，我国的企业应认识到商标是企业的战略高地，应根据自身情况设定商标战略。
While WTO is coming to us, our enterprise must be aware of the vital interest of trade mark, and then devise corresponding trade mark strategy according to our own situation.
商标策略与管理作为企业实现商标战略目标而采取的具体方法和措施，主要体现在商标的选择、注册、使用、宣传和保护等方面。
As the main approach for enterprises to achieve the strategic goals, trademark management refers to the choice, registration, use, propaganda and protection of trademarks.
开展商标国际注册已经成为中国企业保护自身知识产权的一项重要战略。
To carry out the international registration of trademarks has become an important strategy for the Chinese enterprises to protect their own intellectual property.
随着国际贸易的深化，商标选择在国际产品市场战略中发挥着日趋重要的作用。
With the expansion of international trade, trademarks, the important part of product marketing strategy together with products themselves are faced with the challenge of international markets.
商标，标志作为企业CIS战略的最主要部分，在企业形象传递过程中，是应用最广泛、出现频率最高，同时也是最关键的元素。
Trademarks, as signs CIS strategic enterprises the main part of the corporate image transfer process is the use of the most extensive and highest frequency, but also the most crucial element.
结果与结论我国医药企业必须积极在专利、商标等方面积极采取战略措施，保护自己的权益，提高竞争力。
Results and Conclusion Chinese pharmaceutical enterprises must make strategies in patents, trademarks and so on, to protect themselves and to improve their competences.
我公司注册为中高档活塞环的商标推动品牌战略，以先进的设备、完善的管理理念、一流的服务创造公司的名牌！
Our plant is carrying out famous-brand strategy for in middle & high class piston rings, and providing advanced equipments, excellent management, the first-class services.
驰名商标对于我国实施名牌战略具有重要意义。
Wellknown marks have important significance for our country to implement the strategy of famous trade marks.
从而为我国实施以创立驰名商标、保护驰名商标为主要内容的名牌战略创造一个良好的法律环境。
Thus a good legal environment will be founded for China to carry out a famous brand strategy that takes creating well-known trademarks and protecting well-known trademarks as its main contents.
因而，作为营销战略之一的商标译名，必需有能反映商品特征，促进发卖的功用。
Therefore, the trade mark as one of the marketing strategies translates, having to have can reflect an article character and promote the function of sales.
因而，作为营销战略之一的商标译名，必需有能反映商品特征，促进发卖的功用。
Therefore, the trade mark as one of the marketing strategies translates, having to have can reflect an article character and promote the function of sales.
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