Section 3, factors that affect trademark strategy.
第三章,影响我国企业商标战略的因素。 分别对影响企业商标战略的内部因素和外部因素进行了分析。
参考来源 - 我国企业商标战略研究All kinds of crime to trade name not only damage other people’ s commercial credit, but also do harm to the trademark strategy.
同时,各种盗用、假冒或以其他方式侵犯他人商号专用权的行为越来越多,这些行为不仅损害他人商业信誉,同时使企业的商标战略发展受到不良影响。
参考来源 - 论注册商标的刑法保护(研究生论文)·2,447,543篇论文数据,部分数据来源于NoteExpress
品牌战略的实质是商标战略,其重要目标是创立驰名商标。
Brand strategy, in essence, is trademark strategy, and the important goal is the creation of well-known trademarks.
结合相关理论与实例,研究出了适合我国中小型企业的商标战略。
It is the research on trademark strategy which can fit the minor enterprises in our country by combination of relevant theories and examples.
面临入世,我国的企业应认识到商标是企业的战略高地,应根据自身情况设定商标战略。
While WTO is coming to us, our enterprise must be aware of the vital interest of trade mark, and then devise corresponding trade mark strategy according to our own situation.
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