企业危机事件传播与大众传媒已经紧紧的捆绑在一起了。
强、弱势群体之间的这种相对关系为企业制定公关危机事件处理策略提供了深刻启示。
This relative relation between vulnerable groups and strong groups provides profound enlightenment for the enterprises to deal with crisis events in public relations.
在这个新的媒介融合的传播时代，当危机事件发生时，企业应该如何采取有效的传播策略来应对是摆在我们面前的重要问题。
In this new period of communication that media is mixing, when crisis event occurs, the business should adopt effective communicate tactics to it, which is the important question we have to face.
本文记述了1934年“申新搁浅”事件的始末。这是荣氏企业集团经历的最险恶的财务与经营危机。
This paper recorded the whole story of "Shenxin Deadlock" in 1934, which is, the most dangerous financial and managerial crisis Rongs' enterprise underwent.
通过对光明这次危机事件的分析，我们不难看出，表面上导致这次危机事件的原因是企业的生产质量管理不善、企业间的竞争造成的。
Through analysis of this crisis incident, it is not difficult to see that ostensibly led to the crisis because their production quality mismanagement, caused by competition between enterprises.
因此要实现对营销风险的防范，减少危机事件对企业的危害，就必须构建营销安全预警管理系统。
Therefore, for guarding against the marketing risks and reducing crisis events harmful to enterprises it is necessary to build up the pre-warning management system for safety marketing.
餐饮企业在经营运作中经常会受到“服务危机”事件的困扰，因此将服务危机管理体系纳入餐饮企业的管理中已是势在必行。
Often the catering enterprise was in trouble for "Serving crisis" events, so it is imperative that put the service crisis administration system into catering enterprise operating management.
企业和个人遇到突发事件，需要紧急危机处理。
这起被称为“空难”的公关危机事件，恰如一枚多棱镜，折射出企业公关危机管理的诸多问题。
It has been called the "disastrous" public relations crisis incident, which reflects many public relations crisis management (PRCM) issues of the enterprise.
本文从危机发生前、发生时和发生后这三个阶段分别阐述企业应采取的相应管理措施，为现代企业预防和处理公关危机事件提供一些有益的参考。
This paper explains the relevant steps to be taken by the enterprises before, during or after the occurrence of crisis in order to prevent or deal with the crisis for the enterprises.
企业在危机事件传播中如何正确的认识大众传媒的作用，如何有效的运用媒介策略，避免不必要的损失和伤害正是本文所要讨论的。
Enterprises in crisis spread a correct understanding of the role of mass media, how to effectively use the media strategy to avoid unnecessary losses is to be discussed in this paper.
近年来我国企业频频爆发危机，企业在危机事件中处理不得当，很多企业遭受重大挫折。
In recent years, many domestic enterprises frequently outbreak of the crisis, and many enterprises suffer serious setback because of badly dealing with.
近年来我国企业频频爆发危机，企业在危机事件中处理不得当，很多企业遭受重大挫折。
In recent years, many domestic enterprises frequently outbreak of the crisis, and many enterprises suffer serious setback because of badly dealing with.
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