品牌,是市场细分和产品差异化战略的结果。
Brands, actually, are a result of the strategy of marketing segmentation and product differentiation.
第四章是双导向产品差异化战略模型的构建与实施。
The fourth chapter is the double guidance product variation strategy model construction and the implementation.
经过对企业进行战略分析,笔者认为三洲桃片公司的战略应当是:产品差异化战略。
According to the strategic analysis of this enterprise, we conclude that the promising strategy for the Hechuan Taopian company development should be: "Product variation strategy".
本论文从竞争战略的角度,即成本领先战略和产品差异化战略,对供应商选择标准进行了分析。
In this thesis, supplier selection criteria are analyzed from the perspective of competitive strategy, namely, cost-leadership strategy and product differentiation strategy.
跨国公司的竞争战略开始由依靠成本领先战略向成本领先战略与产品差异化战略的综合应用转变。
The competitive strategy beginning of MNC changes by the strategy of cost lead to the comprehensive application of the strategy of cost lead and the strategy of product difference.
提出了以客户为中心、电子商务为辅助平台、满足客户的需求为核心,实施产品差异化战略为手段的新的市场营销战略。
The new brought forward market strategy is making the client as center, EC as assistant tools , making the needs of the client satisfaction as core , and actualize product diversity as means .
差异化战略的实施途径一般分为产品差异化、市场差异化、服务差异化和形象差异化四个方面。
The four path of actualizing differentiation strategy are: product difference, the market difference, the service difference and image difference.
这种身份的变化可允许银行提供更广泛的产品类别,这可能是银行差异化战略的关键之举。
Such a change in status, which allows Banks to offer a wider array of products, is potential ly a key move for Banks trying to differentiate themselves.
因此,我们公司如果想在市场竞争中取胜,就必须采用新的战略——产品、概念、服务等差异化,以此来获得竞争优势。
So, if our company want to win, we need to adopt the new strategy-the difference of product, concept, service and so on, to obtain the advantage of competition.
一个较好的解释是,公司进行着“战略性产品差异化”,以避免竞争。
A better explanation may be that companies are engaging in "strategic product differentiation" to avoid competition.
在你的案例中,战略性产品差异化意味着一家服装店卖腰围32英寸、36英寸和40英寸的裤子。另一家店卖腰围30英寸、34英寸和38英寸的裤子。
In your case, strategic product differentiation would mean that one clothes store offers trousers with a 32in, 36in and 40in waist. The other offers 30in, 34in and 38in.
中东市场适合采用差异化战略,通过差异化产品取得与竞争对手的市场竞争优势。
Entering into Middle East market is better to adopt differentiation strategy, theenterprises will obtain the marketing competitive advantages with rivals by differentiated products.
“差异化战略”是将公司提供的产品或服务差异化,树立起一些全产业范围中具有独特性的东西。
"Differentiation strategy" is to provide the products or services of differences and establish some of the whole industry has a unique range of things.
接下来,给出了以产品与技术差异化、市场营销组合差异化为主要内容的差异化竞争战略实施方案。
Next, given the differential products and technologies, differential marketing combination as the main content of the differential competitive strategy.
接下来,给出了以产品与技术差异化、市场营销组合差异化为主要内容的差异化竞争战略实施方案。
Next, given the differential products and technologies, differential marketing combination as the main content of the differential competitive strategy.
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