所谓差异化战略,是指为使企业产品、服务、企业形象等与竞争对手有明显的区别,以获得竞争优势而采取的战略。这种战略的重点是创造被全行业和顾客都视为是独特的产品和服务。
产品差异化战略(Strategy of Product Differentiation)所谓差异化战略,是指为使企业产品、服务、企业形象等与竞争对手有明显的区别,以获得竞争优势而采取的战略。这种.
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纵向产品差异化 Vertical Product Differentiation 产品差异化战略 Strategy of Product Differentiation ; diffe rentiation 战略性产品差异化 Strategic Product Differentiation ..
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采用产品差异化战略 differentiated product strategy
品牌,是市场细分和产品差异化战略的结果。
Brands, actually, are a result of the strategy of marketing segmentation and product differentiation.
第四章是双导向产品差异化战略模型的构建与实施。
The fourth chapter is the double guidance product variation strategy model construction and the implementation.
经过对企业进行战略分析,笔者认为三洲桃片公司的战略应当是:产品差异化战略。
According to the strategic analysis of this enterprise, we conclude that the promising strategy for the Hechuan Taopian company development should be: "Product variation strategy".
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