Meanwhile, mobile bookings rose just 21% and still make up less than quarter of Zynga's business.
In recent statements, Zynga's executives have stressed that 2013 is a "transition" year for the company.
FarmVille maker Zynga is in discussions with Lady Gaga over a potential promotional deal.
Meanwhile, he thinks that mobile is an opportunity for Zynga, rather than a threat.
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At the very least, Zynga would have the luxury of competing on a level playing field.
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But since then, Zynga has embarked on a multi-million dollar campaign to promote its new game.
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Zynga used Texas HoldEm Poker to introduce players to future hits Mafia Wars and Farmville.
Indeed, Zynga has even referred to itself as an analytics company masquerading as a gaming company.
Now I agree there will be excitement for top-tier IPOs like Facebook, Zynga and perhaps Twitter.
Secondly Zynga uses data and metrics on its large audience to adjust its games quickly.
The new platform could also help Zynga be less reliant on singular hit titles.
If anything, this is in striking contrast to other companies like Facebook, Twitter and Zynga.
As a now-public company, and a struggling one at that, this is big news for Zynga.
If this puppy crashes and burns, Zynga is really going to be in trouble come 1Q13.
So Zynga calculated that the campaign generated an eye-popping 1 billion impressions after six months.
But the true scale of how Zynga mismanaged the franchise is only now becoming evident.
This strategy allowed Zynga to soar to the top of Facebook (NASDAQ: FB) gaming.
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On Zynga.com as a platform for gaming, Ko says they have continued to invest there.
Facebook generated roughly 15% of its 2011 revenue from developers, and 80% of that from Zynga.
It shows the many potential directions for in-game sponsorships that Zynga can offer in the future.
Zynga is not the only one of these, but yes, they fit my definition.
In addition, games do not need to be Zynga-sized to be successful, Brandenberg says.
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Just some of the latest include Facebook, Zynga (Nasdaq:ZNGA), LinkedIn (NYSE:LNKD), Pandora (NYSE:P) and Twitter.
Now, Zynga accomplishes a similar goal with Words With Friends, another actually social game.
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Zynga is rumored to be a publicly-traded company before the end of the year.
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Zynga was already the leading Facebook platform developer when it launched Farmville in June 2009.
He also believes there's something to be learned from Zynga's failure to keep its gamers happy.
Ms. Shuja says the emphasis at Zynga Culinary is on fresh, food and not flamboyance.
She started at Zynga by serving two lunches a week in an office kitchenette.
Facebook said the move would bring its relationship with Zynga in line with other games studios.
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