Readers can swipe a finger to turn a page, zoom in and out by pinching fingers together or apart or write notes on the page or highlight text with a finger or the supplied stylus.

ENGADGET: Sony Reader gets a new design, Evernote integration and a free Harry Potter book for $129

If you want, you can hold your finger down on the Zoom key and tilt the phone forward to zoom in on a page.

ENGADGET: LG Optimus L9 review: an affordable mid-level Android handset for T-Mobile

Swipe a finger to turn the page, or zoom in and out by pinching your fingers together or apart.

ENGADGET: Sony's new Reader Wi-Fi is the world's lightest 6-inch e-reader with multitouch screen (update: powered by Android)

It now features intuitive touch, more paper-like page turns, improved continuous page turns and a smoother zoom in and out.

ENGADGET: Sony Reader gets a new design, Evernote integration and a free Harry Potter book for $129

New features on the Daily Edition include intuitive content zoom, adjustable contrast and brightness control, as well as automatic multiple page creation to make documents designed for a standard sheet of paper easier to read.

ENGADGET: Sony Reader Daily Edition (PRS-950SC) now shipping for $299

Ads are way more intrusive in the digital magazines because page turns are often slow and cumbersome and you have to zoom in and out to see the content smoothly enough which often also involves a too-slow redraw.

FORBES: Yes, iNewsStand Is Coming, But Not From Apple