The 5x optical zoom also increases its power to the equivalent of 10x with the iA Zoom (Intelligent Auto Zoom) function with minimum deterioration of image quality thanks to the help of Intelligent Resolution technology.

ENGADGET: Panasonic's Lumix line gets a lot more crowded

Some smart developer will invent a way to zoom in and auto focus on certain details in a scene.

FORBES: Google Glass V2 Could Be Binocular, And Even Double As Stealth Hearing Aids

Taking HD video to the next level, the COOLPIX P7700 is capable of intelligent autofocus while recording in any mode as well as optical zoom when shooting in Auto mode.

ENGADGET: Nikon intros flagship Coolpix P7700 for prosumers, diminutive Coolpix S01 for fashionistas

Coolpix L20: 10 megapixels with a 3.6x zoom and a 3-inch display, motion detection and auto scene selection.

ENGADGET: Nikon unveils eight new Coolpix cams

You're also getting a 2.5-inch LCD, VGA video at 30fps, and 16MB of onboard memory, plus, the few downsides here don't sound all that bad: below average life from the included rechargeable battery, only six steps on the optical zoom, and an Exposure Compensation setting that doesn't auto-reset are the only gripes this reviewer had.

ENGADGET: Fuji's six megapixel Finepix F470 reviewed

Coolpix L19: 8 megapixels with a 3.6 zoom and a 2.7-inch display, motion detection and auto scene selection.

ENGADGET: Nikon unveils eight new Coolpix cams

The real hotness is going on in the former: the T30 packs a 3-inch touchscreen LCD, 3x zoom and 7.1 megapixel CCD, along with face recognition for beefing up auto focus and auto exposure, high ISO digital shake reduction and some stylus-based frivolities.

ENGADGET: Pentax debuts a pair of 7 megapixel Optios, the T30 and M30