The 5x optical zoom also increases its power to the equivalent of 10x with the iA Zoom (Intelligent Auto Zoom) function with minimum deterioration of image quality thanks to the help of Intelligent Resolution technology.

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Some smart developer will invent a way to zoom in and auto focus on certain details in a scene.

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Taking HD video to the next level, the COOLPIX P7700 is capable of intelligent autofocus while recording in any mode as well as optical zoom when shooting in Auto mode.

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