Killen is making the same kind of push into overseas corporations that Yahoo has started in the U.S. In this case the "corporate portal" that Yahoo builds for a company has a link to a local-language Yahoo, building the local brand.
"You need feet on the street in local, " says Jennifer Dulski, cofounder of event planning site Center'd and previously vice president of Yahoo's local efforts.
She logs a quarter-million miles a year selling advertisers on Yahoo's narrow, targeted audiences, available on local Yahoos, and on the range of Yahoo advertising products.
It's taking on a few minor local partners, but Yahoo's regional strategy seems pretty much what it is in the U.S.--resolutely independent.
CNN: ASIANOW - TIME Asia | Asia Buzz: Let the Best Portal Win
Yahoo also has access to millions of consumers via email and their popular homepage, along with relationships and information on a vast pool of local merchants through its Yahoo small-business group.
Yahoo has come closest to building a big local search ad business with its two-year-old consortium of 784 newspapers that swap ads and links with the portal.
Some have speculated that, given this and that Marissa used to work in local, it seems a no brainer that Yahoo will buy Yelp.
Thanks to the excitement generated by its explosive start, Yahoo has the biggest global reach of any Internet brand, with 23 local versions in 12 languages.
Close to 500, 000 local, state and federal government employees telecommute, and despite the recent Yahoo!
But some papers have been hesitant to share their most local content, and the technology has taken longer than expected to build. (Yahoo denies this.) Yahoo's new ad system aims to make it easier for businesses to place ads.
Earlier this week, Yahoo announced it would partner with Groupon and LivingSocial to test a locally-focused coupons and discounts service called Local Offers.
FORBES: Groupon Said To Spawn More Than 180 Clones In U.S. Already
As an angel investor, his story intersects with another local success, Jordanian Internet pioneer Maktoob, the leading Arabic language portal, which was acquired by Yahoo in 2009.
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