Killen is making the same kind of push into overseas corporations that Yahoo has started in the U.S. In this case the "corporate portal" that Yahoo builds for a company has a link to a local-language Yahoo, building the local brand.
"You need feet on the street in local, " says Jennifer Dulski, cofounder of event planning site Center'd and previously vice president of Yahoo's local efforts.
She logs a quarter-million miles a year selling advertisers on Yahoo's narrow, targeted audiences, available on local Yahoos, and on the range of Yahoo advertising products.