Unlike Apple and Meizu, Xiaomi Technology does not have a cluster of brick-and-mortar retail outlets.
On October 30, Xiaomi Technology sold out of its latest smartphone in two minutes.
Founded in 2010, Xiaomi seems to be leading the race among upstart Chinese cellphone providers.
Speculations of a Xiaomi set-top box have been swirling around China for some time.
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Wu Xiangyu, a student from Guangxi province, showed me his iPhone 4 and the latest Xiaomi model.
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His cofounder is Lei Jun, a prominent investor who is also founder of mobile phone startup Xiaomi.
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Then the Xiaomi M1 hit the market in August 2011 and quickly became popular among young Chinese consumers.
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Xiaomi Technology may be taking its own path with regard to distribution, but its products look very familiar.
In fact, the device in question comes from Xiaomi Technology, a Chinese startup.
Xiaomi may be the most boldest deal Tung has made in recent years.
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At least until the APQ8064-powered Xiaomi Phone 2 lands in October, anyway.
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In April, the company expanded its product line by adding Xiaomi TV, a set-top box similar to Apple TV.
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But the two companies share a common angel investor, Lei Jun, the billionaire CEO of Xiaomi, a smartphone manufacturer.
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Regardless, Xiaomi Technology has presented Chinese consumers with an interesting alternative that could slowly change the way smartphones are marketed and sold.
Xiaomi would never come out and say it, but a setback for Apple in China is good news for other smartphone makers.
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Last year, Sina had partnered with Mercedez Benz and Xiaomi Corp, a Chinese smartphone company to sell their products on the Weibo platform.
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Also like Apple, Xiaomi has become quite adept at maintaining secrecy around its product development plans and leaking details to generate buzz and excitement.
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During a recent company presentation, Xiaomi Technology founder Lei Jun reportedly wore jeans and a black top, emulating the style of Apple co-founder Steve Jobs.
Xiaomi Tech was founded in 2010 by Chinese entrepreneur Lei Jun.
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She bought a Xiaomi phone last year, but it was stolen.
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Local outfit Xiaomi comes in third, with 12.2 per cent of Chinese wanting one of its handsets despite just 14.1 per cent of Chinese recognising its brand.
According to him, Vancl.com and Xiaomi both possess these qualities.
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Everyone has been surprised by how fast Xiaomi has grown.
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As for an initial public offering, the Xiaomi founder and renowned Chinese angel investor said it was too early for the mobile phone company to test the market.
To power this beast, Xiaomi's throwing in a 2, 000mAh cell, but you can also purchase a 3, 000mAh version if you don't mind the extra 2mm thickness on the phone.
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On the software front Xiaomi's decided to jump straight to Android Jelly Bean for the phone's MIUI ROM, which itself packs several new features as well.
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Lin also affirmed that Xiaomi's employee count is up to 2, 400 as of today, and while it started out designing everything in-house, Foxconn is doing the manufacturing at this point.
It'll sure be a tough fight against the likes of Xiaomi and Huawei, but hey, we won't judge until we get to give the MX2 a thorough test drive.
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If successful, Lei should be able to meet his ambitious sales target of 6 million Xiaomi Phones accumulated -- still some way away from the 3.52 million units sold so far.
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Here's a little background: Little Chilli is Beidou's fairly new brand that attempts to follow Xiaomi's online retail model, but without supplying a heavily customized version of Android like MIUI.
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