One of the reasons I was so excited to write my book is that it gives readers step-by-step instructions to building a personal brand online, from figuring out how they fit in, to choosing the right tools and using them efficiently.

FORBES: Social Networking for Career Success

So we're working to provide better labeling for our food and encourage our pediatricians to screen kids for obesity during well-child visits, but then to write a prescription for families when they identify a problem with a step-by-step sort of process for what they can actually do.

WHITEHOUSE: Making Healthy Food Accessible & Affordable