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One of the reasons I was so excited to write my book is that it gives readers step-by-step instructions to building a personal brand online, from figuring out how they fit in, to choosing the right tools and using them efficiently.
So we're working to provide better labeling for our food and encourage our pediatricians to screen kids for obesity during well-child visits, but then to write a prescription for families when they identify a problem with a step-by-step sort of process for what they can actually do.