But fans quickly crammed into court 18 - capacity 782 - as word spread about the historic contest and every possible vantage point outside was taken.

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While younger start-ups may embrace the art of holding a contest featuring video submissions to get strong word of mouth out and about in the community for their brand, other businesses considering throwing a contest may be harder to persuade.

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Words With Friends "Words with Gaga" Contest: Zynga and Lady Gaga will reveal a new word each day that relates to the artist or her new album.

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Wimbledon, a MacArthur "Genius" grant, "Project Runway, " "The Price is Right, " the Nathan's Famous hot dog eating contest, the Booker Prize or a Grammy for best spoken-word album.

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