Schmuan was among 100 or so major league and minor league executives at the Winter Meetings in Nashville listening to a talk from beer industry veteran Matt Borgard, director of venue sales for Crown Imports, the importer of Corona.

FORBES: Baseball's Beer Battles

Dominating the list of winter sports advertisers getting the most bang for their buck were beer makers (Miller, Anheuser-Busch and Coors--no surprise), property insurers (Allstate and State Farm--mild surprise) and office supply companies (Staples, Office Depot and Office Max all made it--bigger surprise).

FORBES: Magazine Article

Another alternative is to let peripheral Europe leave the zone and rebuild it with Denmark and Sweden as a kind of "dark winter night" economic zone, based on sound principles and weak beer.

BBC: Ten points on the Euro crisis

Winter is coming, as Ned Stark would say, and you might as well have a good beer in hand.

FORBES: Craft Beer of the Day - Snow Day by New Belgium