Schmuan was among 100 or so major league and minor league executives at the Winter Meetings in Nashville listening to a talk from beer industry veteran Matt Borgard, director of venue sales for Crown Imports, the importer of Corona.
Dominating the list of winter sports advertisers getting the most bang for their buck were beer makers (Miller, Anheuser-Busch and Coors--no surprise), property insurers (Allstate and State Farm--mild surprise) and office supply companies (Staples, Office Depot and Office Max all made it--bigger surprise).
Another alternative is to let peripheral Europe leave the zone and rebuild it with Denmark and Sweden as a kind of "dark winter night" economic zone, based on sound principles and weak beer.