All that translates to higher costs when the wine gets to the shelf.

FORBES: Don't Get Upset About Red Bicyclette

Soutter bought the Yellow Tail name, label and in-store marketing program off the shelf from the Adelaide design house Just Add Wine just after arriving from performing a post-mortem on Carramar in New York with W.J.

FORBES: High-tailing it

Here's how the wine selection in my neighborhood package store stacked up 20 years ago: Most of the shelf space was devoted to jug wines (Riunite, Carlo Rossi, Almaden, etc.).

FORBES: Back to the Future