If you want a big brand win you need to be honest with yourself: Are you trying to excite America about your new and (slightly) improved, this-time-we-really-mean-it-new widget?
The polling shows certain qualities help a player win influence with the public: being intensely competitive without ostentation, and valuing winning above calling attention to yourself.
Indeed, "do-it-yourself" is in our culture's very DNA. In the 1930s, How to Win Friends and Influence People became the manual for success in the business world.