If marketers understand what people believe and why they believe it, they can connect more completely with them.
We want to know what makes them tick, why they believe what they do and why they did what they did.
What matters is that you thought your way there and can explain why you believe it.
This is why I believe that increasingly, in the future, the movement will be the medium.
You have to constantly challenge yourselves so you know why you believe it, and can defend it.
Now let me begin by discussing why I believe that the U.S. nuclear deterrent remains important and relevant.
All this gets me back to the reason why I believe there are no global plaintiff class action firms.
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Here are three reasons why we believe that Zipcar is worth at least 30% more than its stock price suggests.
So I want to explain why I believe that taking action to control public spending is an urgent priority right now.
If you want to win over minds, you have to be able to explain why you believe something, not offer more assertions.
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And that is why I believe that in the aftermath of this summit we will have a better understanding of these challenges.
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It is also why I believe it would behoove anyone who has an opinion about the future of our planet to read The God Species.
We put forward a talented advocate to stand before the Supreme Court and make the legal justification for why we believe the law is constitutional.
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Which is why I believe that the much-maligned Bud Selig is certainly justified in stripping Frank McCourt of his control of the Los Angeles Dodgers.
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You will understand why I believe this is an excellent deal.
That is why I believe that for some users, tablets and other mobile devices will need more local storage than is affordable using flash memory alone.
"That's why I believe that we need a strong and credible military threat coupled with the sanctions to have a chance to change that situation, " he added.
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That's why I believe women must be empowered to be able to make their own decisions free from fear of coercion or pressure from partners, family, and society.
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If right-to-work supporters hope to prevail, they must be prepared to explain why they believe the great champion of individual rights, Milton Friedman, was wrong on this issue.
"Everyone should have a stake in a safer Gloucestershire, which is why I believe in an inclusive approach to making our communities the best they can be, " said Mr Surl.
In part, this is why many believe micromachines are "destined to become a hallmark 21st-century manufacturing technology" that will be just as grand and profitable as the digital circuitry it follows.
That's why making robotics accessible and affordable is so important, and why I believe we're finally poised to build the robots that we fell in love with in sci-fi movies decades ago.
Plenty of questions in this case remain unanswered, which is why I believe it's risky for Mr. Buffett to get too far out on the Goldman limb before the facts are known.
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Before I take your questions tonight, I'd like to speak briefly about the state of our economy and why I believe we need to put this recovery plan in motion as soon as possible.
And that's one of the reasons why I believe I can get this job done: because I am determined for those soldiers and for those families, for those kids who put their lives on the line.
That is why I believe we need to do more than just recover from this economic crisis -- we need to rebuild the economy the American way, based on balance, fairness, and the same set of rules for everyone from Wall Street to Main Street.
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