The next wave is "hyperconnectivity, " which means connecting everything that could provide value, whether it's a gaming system, automobile, refrigerator or sprinkler system.

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Barristers acting on behalf of the accused questioned whether an IP address - a number assigned to every device connecting to the internet - could be used to identify the person who downloaded illegal content.

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Sir Roger said it was "for others to decide" whether the UK aviation industry was shooting itself in the foot by connecting to Schiphol.

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Dean Karlan, a professor of economics at Yale University, says consumers have to consider such issues as privacy in connecting their digital identities with their financial ones and whether they should take on more credit, as more avenues open up.

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There were fights inside the company about whether to give over the info, but the speed with which people were connecting with each other, sharing stuff, and using those things to move around the Internet, won the argument.

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Whether in publishing, music, video or gaming, all media businesses face the challenge of connecting content with an audience.

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