Expectations can become unrealistic because companies tend to double their bets when things get tough.
When things get tough remember those who persevere never regret the effort, and those who quit never know how close they might have been.
Perhaps that thought is not as consoling as it should be: when things get tough, judgment all too often seems to go out of the window.
And when things get tough -- someone loses a job or a family member gets sick -- a college education is the first thing to go.
It makes complete sense to me that a company with happy and dedicated workers would do even better, relative to companies without that advantage, when things get tough.
But when things get tough, when as now, the prizes are bigger but the going is tougher, the weaklings are elbowed aside until they fall back and slip over the cliff.
Also, some companies fear that it's too hard to fire French workers when things get tough and are instead eyeing countries like Spain, which has recently overhauled its labor rules and can offer some of the same advantages as France.
When things are going really well you don't miss anybody, but when things get tough this is when the absences are felt and Chelsea have missed the likes of midfielder Frank Lampard and, of course, captain John Terry in recent weeks.
"I feel like when things get tough and the economy goes and they look at cuts they immediately take benefits or pay or housing allowances, " said Vicky Cody, author of "Your Soldier, Your Army: A Parent's Guide", the wife of retired Army Gen.
But in the Caribbean, there is a Micawberish assumption that when things get really tough, someone will step in to provide.
When they get sick or hurt, they tough it out and hope for the best, and when things get bad enough they head to the emergency room.
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And in an era of divided government, the way to get things done when the issues are tough is through a compromise and bipartisan negotiation.
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