When things get tough try to remember why you are doing it.

当事情变得艰难时记住自己为什么要干这件事。

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Make that picture as clear as possible (this will help your motivation when things get tough).

尽量的把这幅图清晰化(这让你在处理棘手问题时目标坚定)。

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Once you begin to trust yourself, you realize you're not going to run away when things get tough.

你一旦开始相信自己，你就会发现事情变得困难的时候你不会逃跑。

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Expectations can become unrealistic because companies tend to double their bets when things get tough.

ECONOMIST: Global pile-up

When things get tough remember those who persevere never regret the effort, and those who quit never know how close they might have been.

FORBES: New Year's Resolution: Perseverance

Perhaps that thought is not as consoling as it should be: when things get tough, judgment all too often seems to go out of the window.

ECONOMIST: Heading for meltdown?