It's called the wealth effect: People spend more when they think they're worth more.
Many investors think of U.S. government bonds when they think of going on the defensive.
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You can rest assured that they will only settle when they think their case is weak.
When they think of your product, service or company, they should never have a muddled vision.
When they think of Countdown they think of Richard Whiteley's delivery and Carol Vorderman's laugh.
Oligarchs may indeed create value when they think their property rights are secure.
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For a sizable chunk of this planet, when they think of customer service, I would bet my name comes up.
Millions of Americans give thanks this holiday season just as generations have before when they think about our armed services.
The mea culpa ads are aimed at consumers who, when they think of products, still think 1973 rusted-out Chevy Vega.
For one thing, Bayer is a strong brand, and people think of health care when they think of aspirin's inventor.
Most people probably think of fast-food restaurants when they think of franchising, but the industry is far more diverse than that.
Often times I feel that women short change themselves when they think about what they are capable of in the business world.
When they think of implementing Obamacare, the Affordable Care Act, they're not thinking about the IRS having much to do with that.
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Almost a third of these young men say they "feel unhappy" when they think about their future - much more than women.
This is why people shake their heads when they think about Congress.
Few people think of Brazil when they think of jet makers, but Embraer is the third largest, trailing behind Boeing (BA) and Airbus.
By making this product available, Samsung hopes to remove a big barrier that some consumers have when they think about buying a Smart TV.
People behave in less noble ways when they think they're anonymous.
People still vote when they care, when they think it matters.
In other words, the prevention-minded actually work best when they think about what might go wrong, and what they can do to keep that from happening.
They naturally think they know the company best (and perhaps they do) and will be more motivated to sell when they think they can get a premium.
"The first thing people think of when they think of El Paso is the Old West, " said Bernie Sargent, chairman of the El Paso County Historical Commission.
When they think of Britain, young Japanese associate it with funky music and (especially among those who have not visited) a certain sense of style and tradition.
Generations of men, like Carlos, get teary-eyed when they think of her supper table on a random Monday, because they know it will never be that good again.
Backers of the government plan say bridges inhibit Spanish productivity because few people plan meetings or other work when they think counterparts are likely to be on holidays.
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Some companies have tried to control risks by stocking up on plastics when they think the price will rise and running down inventories ahead of an expected fall.
You want to brand yourself so that people think of you when they think of certain products or services and getting too far away from your brand can hinder that.
Some people still think copiers and printers when they think of Xerox, which acquired Affiliated Computer Services earlier this year, but there is only one printer in this campaign so far.
About one-third of retirees and pre-retirees say they look less than 10 years in the future when they think about retirement finances, and another one-third look 10-19 years in the future.
FORBES: Americans Clueless About Life Expectancy, Bungling Retirement Planning
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