In fact the findings of the Econsultancy survey fly in the face of those I wrote about in When It Comes To Content Marketing, Seeing Is Believing where I made reference to another survey which revealed 95 percent of marketers believe visual content is very important for online marketing.
That is why this was the first thing I wrote whenI got home, in order to spare other travelers the pain they are now going through the next time they fly and something goes wrong.