If the prospect of out-of-the-blue emailing is too intimidating, start by getting your feet wet with Twitter, which is almost entirely composed of mini mutual admiration societies anyway.
"It was wet and miserable in Birmingham and I threw from a standing start whereas on Sunday I will be throwing from a spin which should help, " she said.
Weak traffic and off-mark products led to slower than expected sales in May, when wet, chilly weather may have provided too weak inspiration for consumers to start shopping for summer items, analysts at RBC Capital Markets say.