The website hits nearly 4 million pageviews per month.

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In Britain, where the programme is now into its fourth week, the number of website hits has grown from 350, 000 a day in the first week to 3m a day now (with each visit lasting an average of 16 minutes).

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So whilst click-through rates on emails and website hits are both free to measure and very seductive, it takes time and money to measure the value of your brand (many big PLCs value these on their balance sheet as goodwill running into several hundred million).

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The photo shoot is available on the website of Desi Hits, a New York entertainment company that straddles Hollywood and its Eastern cousin Bollywood.

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The celebrity blogger and BBC Switch gossip guru's website regularly receives several million hits per day.

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Mr Sergeant said the stadium's website had received 485, 000 hits since the idea of a concert at the stadium was first raised.

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More than 3, 500 calls have been received by police in connection with the disappearance and their website has had more than 70, 000 hits.

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According to the website Pro Football Focus, Moore has one sack, three hits and five hurries on 29 blitzes this season, making him the second-most productive pass rusher among all safeties.

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She has been touring in recent months, singing her hits for fans in Europe and South America, according to her website.

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"These very special shows will naturally feature Michael's hits, some tracks not previously performed in Britain, " a statement on his website said.

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