It says its Facebook page has thousands of fans, and that its website has received hundreds of thousands of hits in the few weeks since the posters went on display.
VOA: standard.2010.07.19
The websitehits nearly 4 million pageviews per month.
In Britain, where the programme is now into its fourth week, the number of websitehits has grown from 350, 000 a day in the first week to 3m a day now (with each visit lasting an average of 16 minutes).
So whilst click-through rates on emails and websitehits are both free to measure and very seductive, it takes time and money to measure the value of your brand (many big PLCs value these on their balance sheet as goodwill running into several hundred million).