Along with the gallery, Saatchi runs an art Web site packed with reviews, museum and gallery listings, blogs, links to schools and grants, and a huge populist online marketplace where any artist can hawk his wares.
In addition, they study philosophy and society, art and web design and Spanish is about to be introduced.
The art of modern web design began somewhere around the turn of the century and many designers and developers are still playing catch up.
This new web site promises to link art galleries all around the world with enthusiasts and art buyers, making it easier for neophytes who wish to begin collecting.
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Originally pioneered by the Boston Museum of Science and the Massachusetts Institute of Technology, the clubhouse model encourages participants to be creative with technology, whether they are making computer-generated art, developing Web pages or designing animations, according to Miguel Salinas, a spokesman for Intel.
One hundred years ago, decorative styles like Victorian and Art Deco prevailed as architecture emerged as "art, " much like early web design.
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The battles will be fiercest over the most popular generic suffixes such as .art, .radio, .music and .web.
Gone will be the days of asking someone for their blackberry pin (only for them to say what do you mean), navigating the web on a screen that you can barely see and taking photos with a state of the art camera phone (if it was 2009).
Yelp, a popular Web site that hosts user-generated reviews of local businesses, hosted a party at a contemporary art center in San Francisco that was reminiscent of the '90s dot-com extravaganzas.
And of course, they have stirred quite the debate on the web: crass exploitation aimed to drum up controversy (and newsstand sales), or work of art that serves to raise awareness?
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The museum's kids Web site has activities to keep kids entertained while visiting, including guides that focus on specific areas of art like a scavenger hunt, from animals to doors to stained glass.
You can find its wares--books, fine art, memorabilia, Native American craft--under one of ten auction house categories on a Web site called Ebay Great Collections.
Mr O'Connor realised that, by marrying the two, he could identify individual web users and not only track, but also predict their behaviour making online advertising even more science than art.
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