Bankoff took the reins as Vox CEO in 2008, and its Web-native strategy has been picking up market share ever since.
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"Web-native publishers have long come around to the view that short quotes with attribution are not only 'fair use' but highly beneficial, " founder Gabe Rivera told BBC News.
As my colleague Kashmir Hill has argued, web-native journalists perform an important service by taking articles that are thousands of words long, digging out the most salient parts, and presenting them to readers with an added layer of context or commentary.
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With social media and Web-based content apps native to the TV, marketers now must begin thinking about a fourth screen in addition to PCs, tablets and smart phones.
As a result of the close collaboration with Twitter, the Ooyala solution has been certified by Twitter, meaning customers can quickly and easily integrate and distribute video content directly into their streams across all platforms -- including desktop, mobile web and native smartphone and tablet apps for both iOS and Android -- and trust that the player will work seamlessly within Twitter.
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Like the early days of web applications, a thin (HTML-5 mobile web) versus thick (native device apps) argument has ensued.
This subtle war between native apps and web-based mobile search that has significant implications for revenue models of the large tech firms and indicates another area in which Apple could be disruptive, particularly as more people access the internet via a mobile device.
In so doing, it joins Buzzfeed, Gawker Media and Atlantic Media, other web publishers that have been experimenting with so-called native advertising.
Rather than create a native app the BBC plans to allow a web-based version of iPlayer to be accessed via a live tile - or square icon - on the Windows Phone home screen.
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In a letter posted to Apple's home page he had suggested that users create a web app for either Nokia or Google's maps - but a native app, such as Here Maps, should offer a superior experience.
BBC: Nokia to offer free maps app and service for rival handsets
Techniques developed to deal with interlinked, heterogenous data acquired by massive web companies will be our main tools as the rest of us transition to digital-native operation.
You can find its wares--books, fine art, memorabilia, Native American craft--under one of ten auction house categories on a Web site called Ebay Great Collections.
However, you can gain the benefits of the cloud by extending these applications with cloud-native enhancements, a lesson born in the early days of the World Wide Web.
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Mozilla has therefore developed its web apps to be offline from the start, and to use equal-or-less bandwidth than native apps.
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