As it would turn out, those two brain regions happen to control how we perceive risk.
But how should it influence how we perceive innovation as a strategy or capability?
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We can become very emotionally negative about events we perceive as reflecting bad values.
However, it also gave him the opportunity to change the way we perceive the world.
We are just as affected by what we perceive to be norms in virtual settings as well.
The world, as we perceive it, is real to us, but we are actually sensing an underlying informational framework.
Yet we oppose consumption or spending taxes because we perceive them as regressive.
Einstein's general theory of relativity states that objects with mass cause a curvature in space-time, which we perceive as gravity.
She writes about image, brand and their inherent impact on the way we perceive the world on her blog.
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As humans we understand that interactions alter how we perceive one another, significantly and quickly building or compromising a relationship.
Operating just below the conscious level, they determine how and what we perceive, and guide how we think and act.
The researchers also assessed how we perceive how others order and how the contents of the orders impact on our impression of them.
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When we recognize these alternatives, we perceive a much bigger cost.
We study your market and your place in the market and then create a solution for what we perceive as a competitive problem you face.
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But it can be argued that it will make the EU more relevant by changing the way we perceive our lives, our priorities and our place in the world.
"We perceive the world differently, " says Baggs through a computer.
It has to do with what we take in with our five senses: sight, hearing, touch, taste and smell, and how what we perceive with them affects the situations we find ourselves in.
There is no daylight between the United States and Israel when it comes to what we perceive to be happening in Iran with regards to its program or when it comes to the commitment to preventing Iran from acquiring a nuclear weapon.
However, even before the inevitable pileup, we can perceive the outlines of trouble.
Research suggests that the way we wish to perceive ourselves has a profound impact on how we behave.
Like the ancient philosophers or medieval mystics, we long to perceive the secret and idiosyncratic pattern within chaos, the singular currents running through the tumultuous sea.
While most of us could agree on the importance of funding some level of government activities, we tend to overspend when we fail to perceive the extensive costs of taxation.
We think dark matter is a particle too, it's just an odd form of matter in the fact that we don't perceive it very readily.
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We human beings have a tendency to perceive some relatively harmless things as dangerous while we ignore dangerous things we ought to be worrying about.
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At the time, the social landscape was littered with unaddressed complaints about Dell products, so we set out to change how customers perceive Dell and Dell support through listening, engagement and resolution.
''All members should be aware that how the people of Scotland perceive the Parliament and how we relate with them is in our hands and that we should use that responsibility wisely, '' he said.
We learned to double-check what we're doing and make sure we're really thinking through how people might perceive things.
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We also try to preserve a positive self-image and we go to great lengths to get others to perceive us positively as well.
At the same time, we know that Americans more than people in other countries perceive IKEA as a source of home furnishings in their starting-up phase.
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