So we want to show our capabilities and show that these guys can create a world-class and very unique and differentiating product, and we want to shake the market.
Or if we are understanding how to apply exquisite materials on our Rolls-Royce concept, then we are also understanding how we do it in the yacht market to create a unique experience.
"We realized that we could collaborate together on this project and create something really unique, " said Paddy Byng, managing director of Asprey, which has been supplying the royals with bespoke jewelry and silver ware for the past 225 years.
Now we've made these unique voices available to artists in a way that enables them to create their own music and voices based on this fundamental essence.