So we want to show our capabilities and show that these guys can create a world-class and very unique and differentiating product, and we want to shake the market.
Or if we are understanding how to apply exquisite materials on our Rolls-Royce concept, then we are also understanding how we do it in the yacht market to create a unique experience.
"We realized that we could collaborate together on this project and create something really unique, " said Paddy Byng, managing director of Asprey, which has been supplying the royals with bespoke jewelry and silver ware for the past 225 years.